J Balvin Collaborates With UPS For ‘Juntos Imparables’, Shining Light On Latinx-Owned Businesses
J Balvin has consistently talked about his love for the Latinx community, showing pride for his Latin background and upbringing. In an interview with Rolling Stone, the Colombian music star said this:
“The Latino community are beautiful, diverse, and hardworking people.”
This is no surprise he had this to say as he grew up seeing his father working hard as an economist and business owner, as well as seeing many Latinx people embodying the entrepreneurial spirit around where he lived in Medellín.
When discussing his video collaboration with the mail service company UPS — “Juntos Imparables”, which was created to help shine lights on Latinx-owned businesses, he had this to say about it:
“So many small businesses were devastated last year and I wanted to play a role in helping support the enterprising people who were affected by the pandemic.”
‘Juntos Imparables’ is all about J Balvin showing pride for his roots and the entrepreneurial spirit of his people. The video features Latinx entrepreneurs of different industries — street and food vendors, florists, and gift shop owners.
UPS used the tagline — ‘Proudly Unstoppable’ for this campaign which was very fitting for such an initiative that was done to highlight the driven, hard-working, and never-give-up attitude of many of the Latinx community.
As part of the campaign, UPS is launching a box with both Spanish and English messaging and artwork by Mexican graphic designer and illustrator Luis Pinto. 65,000 medium-sized express boxes and special envelopes will be sold at various UPS stores and a mural of the artwork will be displayed on the side of Chicago restaurant La Josie in July.
UPS will also donate $150,000 to the United States Hispanic Chamber of Commerce, an organization committed to the economic growth of Hispanic-owned businesses.
You can watch the full video for ‘Juntos Imparables’ here:
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