In a world of limitless connectivity and effortless shareability, one would think that the creator-to-consumer network would be a little less brokered. In such a world — which is, from the standpoint of creative industry, somewhat ideal — the artists would be rewarded for their creative labour directly. But things are not always what they seem. — The blockchain technology is changing this as we speak, bringing new and exciting opportunities for video content creators and their fellow artists to produce, protect, and monetize their creations.